Toronto, Canada · Est. 2019

Investments in the Future of Retail

RHI Group is a Canadian private investment firm partnering with and investing in software and digital marketing technology companies that enable brick-and-mortar retailers to compete and win in the digital era.

Our Investment Focus Get in Touch
$1M–$10M
Investment Range
Early–Growth
Stage Focus
U.S. & Canada
Geographic Focus
Active
Status

Helping Offline Retailers Thrive in the Digital Era

We identify and partner with exceptional teams building the technology layer that transforms how physical retailers connect, engage, and grow.

RHI Group Inc. is a Canadian private investment firm specializing in digital marketing and retail technology investments. Founded in 2019, we focus on companies that leverage consumer data to help retailers make more informed decisions and market more effectively.

Our portfolio includes investments in leading software and digital marketing companies that enable offline retailers to perform data-driven personalization and compete effectively in the digital era against Amazon and pure-play e-commerce brands.

We take an active, hands-on approach — partnering strategically with portfolio companies to accelerate growth, sharpen positioning, and create durable value for retailers and consumers alike.

Investment Thesis

Data-Driven Retail Transformation

Offline retailers control the majority of retail transactions but lack the tools to personalize at scale. We back founders closing that gap.

Approach

Strategic Partnership Model

Beyond capital, we bring deep industry relationships, operational expertise, and a genuine commitment to long-term portfolio company success.

Where We Invest

We invest across the retail marketing technology stack — from customer data platforms to loyalty programs to digital engagement tools.

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Data & Analytics

Customer data platforms, attribution tools, and analytics solutions that give physical retailers the same visibility into customer behavior that e-commerce platforms have long enjoyed.

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Loyalty & Engagement

Card-linked loyalty programs, digital engagement platforms, and retention tools that help brick-and-mortar retailers build lasting, measurable customer relationships.

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Digital Marketing Tech

Personalization engines, digital advertising tools, and marketing automation platforms purpose-built for multi-location or franchise retail operations.

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Payments & Commerce

Point-of-sale, payment processing, and commerce infrastructure that connects the in-store experience to the digital ecosystem retailers are building.

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Vertical SaaS

Industry-specific software platforms built for retail verticals, addressing inventory, workforce management, and customer experience in specialized contexts.

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Privacy & Compliance

Solutions that enable effective digital marketing and customer engagement while navigating evolving privacy regulations and third-party cookie deprecation.

Companies We Back

We partner with exceptional founders building the tools that define the future of physical retail.

Thanx
Restaurant Loyalty & CRM
Portfolio
AI-powered restaurant marketing platform with 600%+ consumer engagement growth and partnerships with Yum Brands, Wingstop, and major regional chains.
Flashfood
Retail Inventory & Sustainability
Portfolio
Mobile marketplace connecting shoppers with discounted near-expiry food at grocery stores, diverting millions of pounds from landfill while driving incremental revenue.
L2L
Connected Worker Platform
Portfolio
Unified operations platform for manufacturing and industrial facilities, connecting frontline workers, machines, and management systems across distributed operations.
Reebee
Retail Media & Flyers
Portfolio
Digital retail circular platform enabling major retailers including Walmart, Home Depot, and Staples to reach shoppers through an immersive, searchable mobile experience.

The RHI Advantage

We offer more than capital. Our team brings deep domain expertise and a genuine operator mindset to every partnership.

25+ Years of Retail Experience

Our team has operated, invested in, and advised businesses spanning loyalty programs, direct marketing, data analytics, and retail technology across North America and internationally.

Active Portfolio Partnership

We don't write a check and disappear. We work closely with founders on strategy, hiring, business development, and capital markets — providing genuine operational leverage.

Unparalleled Retail Network

Relationships with major retail chains, CPG brands, loyalty networks, and industry associations give portfolio companies a direct line to the customers they need to reach.

Capital Markets Expertise

From growth equity to M&A, our team has deep experience structuring deals, navigating exits, and helping companies access the capital they need to scale.

Our Team

Seasoned operators and investors with decades of experience building and scaling retail and marketing technology businesses.

AM
Alex Moorhead
Co-Founder & Executive Chairman
25+ years building and operating retail loyalty and data analytics businesses. Founder of Nectar EMEA and Loyalty Management Group Canada. Led exits to Aimia and Collinson. MBA, Kellogg School of Management.
BS
Brian Sinclair
Co-Founder
Veteran of retail marketing and loyalty technology with over 25 years of experience. Co-founded multiple high-growth businesses that have returned over $1 billion to investors. Deep expertise in customer data strategy and loyalty program design.

Let's Talk

Whether you're a founder building the future of retail technology or an established company seeking a strategic partner, we'd like to hear from you.

General Inquiries
Headquarters
Toronto, Ontario, Canada
Investment Inquiries
Partnerships